Pioneering and Opportunities for Magazine Publishers and Advertisers
Inasmuch as some magazine ads may be intended to drive short-term sales, they can also be a great way to build up both our direct mail lists and email lists, creating an opportunity for ongoing...
View ArticleControlling Direct Marketing Incentives and Special Offers
Let’s face it, if everyone could readily take advantage of targeted special offers or there were no restrictions on some general offers, advertisers could incur hefty unanticipated expenses. Further,...
View ArticleWhat is a Marketing Microsite?
Putting a Microsite into the Right Context If you “Google” microsite, you will see a variety of definitions. Most of them categorize a microsite as a web page (or sometimes a series of web pages) with...
View ArticleDirect Marketing Check-Up
There is no doubt that we can all benefit from an annual check-up. The same can be said of our direct marketing – especially, given that rules, regulations, options and opportunities are continually...
View Article“Learn and Play” Direct Marketing and Communications Workshop
Our $1,000 Guarantee It’s often what you don’t know that costs you money and it can also limit returns on campaigns. We are confident in our ability to help everyone and are pleased to offer the...
View ArticlePublications Mail Reduces Postage Costs By 73%
A new customer had been mailing an “oversize” newsletter weighing a little over 100 grams as Lettermail, at a cost of $2.77 per piece. As volume was a mere 137 pieces, the quantity appeared too low to...
View ArticleHow to Make Direct Marketing Work for You – Seminar/Workshop
We have been asked if we will be running more direct marketing seminar/workshops this spring (2017). We would like to, but rather than focusing on the finer points of postal products we would like to...
View ArticleCall Before You Dig
I recently included the following in my email signature: “I wish I had known that before! Planning a direct marketing campaign? Call before you dig.” And, there is good reason, because: One call saved...
View ArticleSerious and Sincere
Welcome to “almost spring”! Yes, the guy in this picture is the same guy that sang “That Little Piece of Mail”. While I have to admit that we have had a lot of fun with That Little Piece of Mail, and...
View ArticleThe Value of Professional Advice & Knowledge
Today is a Great Day! We are helping another client to save a lot of money under a very attractive program. Plus, we have been able to provide advice and ensure that this project got off on the right...
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